“You only find out who is swimming naked when the tide goes out.”
Buffett’s famous saying is being confirmed in self-service convenience store.
Today, no one talks about self-service convenience store anymore.
That means it’s time to learn the lessons of the “￥4 billion money-burning” war.
01 After ￥4 billion cash burning，they all went swimming naked.
In July 2017, Taobao’s first self-service convenience store opened, and since then there has been a wave of self-service retailing.
Including Jingdong and Suning, countless physical retailers and Internet entrepreneurship teams have been involved in this outlet. Players and capital, like crucian carp crossing the river, poured into the track one after another.
There are 138 self-service retail companies named as Ficus Boxes, F5 Future Store, Take GO, etc.
According to iResearch consulting data:
By the end of 2017, 25,000 self-service retail shelves and 200 self-service convenience stores had landed in China.
The new outlet of self-service retail has attracted more than 4 billion yuan in total investment in the whole year, and beyond the limelight of shared bicycles.
02 All things are this way, comes and goes may also unknowingly.
No one expected that after the autumn wind, only chicken feathers could be seen.
The first batch of Ficus Boxes self-service convenience stores in Shanghai were closed in September 2017, because they unable to stand the high temperature.
After entering 2018, it has revealed some negative news such as layoffs, executive turnover and performance failure.
Another convenience store, which was regarded as a black horse in the self-service convenience industry in its early days, closed more than 160 stores in Beijing on July 31, 2018.
The company declared that it had basically gone bankrupt due to a monthly loss of 5 million yuan, a continuous loss and a lack of hematopoietic capacity.
Self-service shelves, once favored by capital, have fallen like dominoes.
At the beginning of 2018, “GOGO” announced that it had stopped operation, which was the first self-service shelves enterprise to close down in China.
Since then, Xingbianli have facilitated the reduction of 60% of BD personnel.
In May, seven koalas stopped shelf business.
In the same month, Guoxiaomei’s financing was stranded and wages could not be paid.
In June, Hami went bankrupt
In October, Xiaoshan Tchnology applied for bankruptcy liquidation
So far, the vigorous self-service retail model has basically declared bankruptcy.
History is always strikingly similar.
When the winter comes, self-service retails was quickly frozen.
03 “Never play capital games with the rich “
As we said above
Within a year, 138 self-service retail companies were involved in the tuyere.
Most small and medium-sized start-ups flock into the market and jump down.
Finally, it was found that Ali and Tencent had just tried, but they were too deep to jump out.
Take Ali’s first self-service supermarket as an example. It’s just a Pop-up Store that has been in existence for four days at Taobao Creation Festival.
When time comes, it disappears completely offline.
Take Tencent Self-service Store as an Example
It’s either an in-house store in the park or a Pop-up Store.
The two giants have been very conservative in their exploration of self-service shops.
The vast majority of entrepreneurs who do not know the truth foolishly follow suit.
The reason why self-service convenience stores have become flat after a short period of novelty is largely because they are just concept stores, which do not bring better shopping experience, nor can they change customers’consumption habits.
In the end, it is not surprising that self-service convenience stores become a science and technology experimental field.
04 “Self-service retailing still has a bright future after the self-service stores are failed”
However, the vending machine industry has been growing rapidly in the domestic market.
Coca-Cola, Wahaha, Unified, JDB, Master.Kong, Mengniu, Yili, Guangming and other retailers, including Yonghui, Rosen, liangyou, laigou, Family Mart are prepared well.
Compared with self-service convenience with immature technology, high cost and poor user experience, vending machine is becoming more and more intelligent and humanized.
After years of development, risks are known and controllable.
It can also continuously optimize commodities through big data to enhance customer stickiness.
It has strong adaptability, can operate independently, and can be combined with self-service merchant supermarket.
The vending machine has the advantages of high flexibility and low cost .
It is a very convenient channel for occupying the market quickly, and it is a great advantage for the entrant merchants.
It is the trend that self-service retails will be popular in the future.
With the increasing popularity of self-service retails opportunities, more and more traditional retail models will be replaced.
That’s why more and more giants are joining the vending machine industry.
Everyone will rush to do the right and promising things.